The Digital Product Passport – a Business Opportunity!
We suppose many business leaders squirm when thinking of what needs to be done to be able to comply with the upcoming EU regulation on...
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Blue Cromos
- Sep 13
- 2 min
Brand protection out of the box (was "unboxing brand protection")
From the very start, we at Blue Cromos have focused on making Product Authentication easy to do, through isAuthentic. We make it easy by...
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Blue Cromos
- Aug 30
- 2 min
Digital twin or physical fake?
Product authentication – necessary for credible digitalisation of products. The EU initiative for a digital product passport isn't the...
5
Blue Cromos
- Aug 25
- 1 min
Fatal fakes
Money is only money Finding out that your handbag is counterfeit is annoying, but fake airbags or brake pads are potentially fatal, as...
7
Blue Cromos
- Aug 18
- 2 min
Have you thought of how to safely dispose of counterfeit products?
Counterfeit products may well be a never ending story of troublemaking. Usually, we think of us getting conned into buying fake products...
5
Blue Cromos
- Aug 9
- 1 min
Product authentication as a requirement in tenders?
When your brand is on a fleet of heavy vehicles on the roads, protecting that brand may well start in the purchasing department. Being...
6
Blue Cromos
- Aug 2
- 2 min
Why are people loyal to your product brand?
Have you spent time contemplating why people are loyal to your brand? Is it because of: 🔵 Trust? 🔵 High, reliable quality? 🔵 Design |...
3
Blue Cromos
- Jul 25
- 3 min
Making circular economy initiatives practical - through digitalization and legislation
Across Europe, policymakers are taking initiatives to make the economy more circular and to encourage more sustainable behavior from both...
11
Blue Cromos
- Jul 19
- 2 min
177.000 jobs in the Nordics lost to counterfeiters!
177.000 jobs! That's more than the population of Uppsala, the "pharma capital" of Sweden! In a report from early 2023 by the European...
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Blue Cromos
- Jul 12
- 2 min
Authentic may not automatically be legal – the labyrinth of the Grey Market
Are all authentic products legal? Between black and white there’s grey. Ok, the product sold is authentic, but does that automatically...
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Blue Cromos
- Jul 4
- 1 min
Authenticating products with isAuthentic – as easy as taking a selfie
We keep talking about isAuthentic as "Brand Protection Made Easy". One aspect of isAuthentic being easy for you is in the actual...
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Blue Cromos
- Jun 28
- 1 min
Fighting counterfeit products across industries
Jack and Bill hadn't met since business school a loooong time ago. Suddenly, they bump into each other at the airport and decided to have...
5
Blue Cromos
- Jun 20
- 2 min
IsAuthentic, Product Authentication Without Messing Up Your Production Line
"Done already? They did indeed keep their word – and their schedule" That's what passed through the mind of the Factory Manager when...
5
Blue Cromos
- Jun 13
- 3 min
Protecting Your Brand = Protecting Shareholder Value
Do you want to hold your AGM with the confidence of the CEO of this story? Just get in touch with us. Question-time at the Annual General...
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Blue Cromos
- Jun 9
- 2 min
Fake parts causing downtime in production!
Do you want to protect your brand, your customer relations, and your costs for servicing your customers? Brand protection isn't only a...
5
Blue Cromos
- May 31
- 2 min
Sarah, a Sales Rep with Anti-Counterfeit Super Powers!
Imagine your Sales Reps being able to easily identify when fake products make their way into your distribution chain and take action.
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Blue Cromos
- May 17
- 2 min
You don't invest in branding only to have counterfeiters reap the profits, do you?
Because it pays off, right?
Unless counterfeiters flood the market with cheap and sub-standard copies, that is.
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Blue Cromos
- May 15
- 2 min
Have You Insured Your Brand Value?
For your office and factory? For your machines? Your own home and car? We're pretty sure you do.
But how many insure their Brands?
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