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Is your marketing budget like a leaking bucket?

You invest in product development, branding, and marketing.....and the counterfeiters reap your benefits, not only your profits? Let's...

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Apr 17, 2024

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Is your marketing budget like a leaking bucket?
Turning a recall into something positive through component identification

Do you dread having to do a product recall? We bet you're not alone. How about turning a recall into something positive, instead?...

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Apr 10, 2024

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Turning a recall into something positive through component identification
DON'T MESS WITH MY PRODUCTION LINE!!!

If you're in production, you recognise the feeling, don't you? The last thing you want is someone messing up your carefully designed and...

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Apr 3, 2024

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DON'T MESS WITH MY PRODUCTION LINE!!!
Did you make a bargain at the outlet? Really?

Or were you tricked into buying counterfeit crap? The old saying "If it seems too good to be true, it probably is" has been proven...

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Mar 20, 2024

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Did you make a bargain at the outlet? Really?
"What have you changed in production?" asked the Sales Director

"What have you changed in production?" the Sales Director asked the Production Director in a break during the get-together of the...

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Mar 13, 2024

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"What have you changed in production?" asked the Sales Director
Ahead of the game at GS1 Global Forum

Late February, we presented at GS1 Global Forum in Brussels, which we're tempted to call "The equivalent for global standardisation of...

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Mar 6, 2024

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Ahead of the game at GS1 Global Forum
The WOW-moment of our potential customers

The moment when the eyes light up of our potential customers.... ...is when they realise how little the isAuthentic equipment interferes...

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Feb 28, 2024

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The WOW-moment of our potential customers
Combine agile data access with product authentication and what do you get?

The answer to the headline is: You get a reliable digital data supply chain, ready for digital product passports! Two paths of...

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Feb 21, 2024

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Combine agile data access with product authentication and what do you get?
Eliminating confusion about Brand Protection

Listening or reading about brand protection can easily be confusing. Many claim to do brand protection. Few offer anything similar to...

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Feb 14, 2024

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Eliminating confusion about Brand Protection
Coaching for brand protection officers in how to convince stakeholders to invest in product authentication

Are you in Brand Protection? Struggling to get stakeholders to try isAuthentic Product Authentication to fight counterfeiting? If so, we...

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Feb 7, 2024

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Coaching for brand protection officers in how to convince  stakeholders to invest in product authentication
Fighting counterfeiters is a breeze – nowadays

Lauren and Harvey bumped into each other in the hotel lobby. First time in ages that they saw each other, apart from on LinkedIn, that...

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Jan 31, 2024

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Fighting counterfeiters is a breeze – nowadays
"I'm increasingly worried about counterfeiters" said the Chairman at the Board Meeting

So was I, but not anymore answered the CEO. The Chairman was startled. But our competitors have seen their stock values plummeting due to...

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Jan 24, 2024

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"I'm increasingly worried about counterfeiters" said the Chairman at the Board Meeting

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