Are you a brand protection officer who has seen the light regarding product authentication? Who has realized the value for your company and its shareholders, and how it would make your job so much easier?
But your CEO doesn't have the time to listen to you? Or doesn't understand?
Why your CEO should get on board with product authentication
Here are some suggestions from us for arguments to change that:
🔵 This is your best chance to protect brand and share value against being eroded by counterfeiters.
🔵 Wouldn't it feel great at the next board meeting or AGM, to be able to state "We've plugged that hole, which risked siphoning our investments and profits into the pockets of criminals."
🔵 It would boost trust in and loyalty to our brand, making us less sensitive to price competition.
🔵 The way Blue Cromos do it with their isAuthentic, means minimal interference with production lines. You won't even have to wrestle with the production folks to get it installed!
🔵 Marketing would be on board too, as the way isAuthentic works it won't mess with their designs of products or packaging.
🔵 Even the bean counters will love it as their business model is so straightforward!
🔵 If we actually practice product authentication at the START of our production, the risk for and the scope of any recalls would be greatly reduced. How's that for risk mitigation?
For the first bullet, you might want to show your CEO this story, Protecting Your Brand = Protecting Shareholder Value
If you need any more or need more info about these seven, please just reach out!
Credits: shapecharge on iStock