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Authenticating products with isAuthentic – as easy as taking a selfie

We keep talking about isAuthentic as "Brand Protection Made Easy".

One aspect of isAuthentic being easy for you is in the actual authentication in the field. This has been a prime focus for us at Blue Cromos from the very start – making our solution easy to use.

All you need to authenticate products fits in your pocket

We think we have fulfilled that ambition: All you need to authenticate a product is:

  • A smartphone, held in your hand

  • The isAuthentic app

  • Light and distance sufficient for a selfie

The alternative: Complexity in either end of the process

All other solutions for product authentication that we are aware of, either apply special ink, advanced labels or other stuff to items or packages. Things that may require special equipment for authentication. (Or that it much less easy in the other end of the process – in the production line at least, but that's another blog post to come).

Or they have very advanced requirements on light, distance and stability during authentication, requiring a dedicated device for positioning camera and object – and keeping them in position.

Not easy to make it easy, though

The only thing about isAuthentic that is advanced is the technology behind it. It has taken quite some skills, development effort and creativity to make it work. But for us that is the hallmark of most of the great inventions of our time: making advanced technology easy and accessible.

Curious? Get in touch!

Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here


We keep talking about isAuthentic as "Brand Protection Made Easy".   One aspect of isAuthentic being easy for you is in the actual authentication in the field.      This has been a prime focus for us at Blue Cromos from the very start – making our solution easy to use.
isAuthentic – as easy as taking a selfie.

Image by Marc Kleen via Unsplash

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