Coaching for brand protection officers in how to convince stakeholders to invest in product authentication

Are you in Brand Protection? Struggling to get stakeholders to try isAuthentic Product Authentication to fight counterfeiting? If so, we can help you with some targeted arguments to get them on your side:

• CEO – Protecting the brand equals protecting shareholder value. Using isAuthentic it becomes easy and much faster than using the old style approach through litigation.

• Marketing – Prevent counterfeiters harvesting your marketing efforts and spend. Unintrusive on design of products and packages. Nothing added. Nothing at all.

• Sales – As for Marketing + Enables Sales Reps to go from frustrated onlookers to proactive "fake-hunters"

• Production – Minimal interference with carefully optimised production lines as nothing needs to be added to product or packaging. Neither for installation, nor during production. Any planned maintenance break will do for installation.

• Legal – Faster detection and legal process reduces legal costs and boosts outcomes.

• Finance and Control – Protecting profit margins and easily predictable costs

"Yeah – Let's DO it!"

Image by damircudic on iStock