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Did you make a bargain at the outlet? Really?

Or were you tricked into buying counterfeit crap?

The old saying "If it seems too good to be true, it probably is" has been proven correct time and time again. Why would your bargain be an exception?


The business idea behind outlets is, supposedly, as a channel for surplus stock. Stuff that didn't sell as well as expected. Plus some second grade items maybe (which hopefully are labelled as such). But as the targeted consumers are "people who want to buy branded stuff at low prices" there's both an inherent temptation for outlets to sneak in some "stuff that looks like the real thing but isn't" and for counterfeiters to sneak their fake goods into the distribution chain to well-intending outlets.


How can you be sure that the bargain really is real?

How can you be sure that it's the real deal you're buying, not a counterfeit, maybe something produced by the rumoured "unofficial night shift" by some subcontractor?


"If only there was a way to easily tell counterfeits from the real thing", you might think.

There is.

It's called isAuthentic.


With isAuthentic, each item produced at the factory is registered and the information is saved in our cloud.

When scanning in the field at some later time, using a smartphone with the isAuthentic app (by the outlet staff or a visiting sales rep with the brand, perhaps), the app will easily tell you if the item in front of you was one of those leaving the proper factory at the right time 🟢 or if it's from somewhere else, i.e. counterfeit 🔴.


No special equipment or conditions needed. No fancy labels or advanced electronics needed, nor any magic ink. That's why it's easy both for authentication in the field and for the production line, as there is no need to interfere with it by adding anything.


If you want to learn more about isAuthentic and product authentication, please subscribe to this blog, follow Blue Cromos on LinkedIn, or reach out!


 Did you make a bargain at the outlet? Really? Or were you tricked into buying counterfeit crap? The old saying "If it seems to good to be true, it probably is" has been proven correct time and time again. Why would your bargain be an exception? How can you be sure that the bargain really is real? How can you be sure that it's the real deal you're buying, not a counterfeit, maybe something produced by the rumoured "unofficial night shift" by some subcontractor? "If only there was a way to easily tell counterfeits from the real thing", you might think. There is. It's called isAuthentic. With isAuthentic, each item produced at the factory is registered and the information is saved in our cloud. When scanning in the field at some later time, using a smartphone with the isAuthentic app (by the outlet staff or a visiting sales rep with the brand, perhaps), the app will easily tell you if the item in front of you was one of those leaving the proper factory at the right time 🟢 or if it's from somewhere else, i.e. counterfeit 🔴.
"Authentic or fake? How could I tell?"

Image by VladimirFLoyd on iStock

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