Have You Insured Your Brand Value?
Updated: 5 days ago
Taking out insurance for your valuable assets and/or things that are hard to replace is usually a non-decision for us. A no-brainer.
I mean, who would not insure their office, factory, machinery or vehicles? Or your own home and car, for that sake.
But how many insure their Brands, really? Brands we have invested heavily in building. In design, in development, in marketing...plus all the effort, experience, passion and time, of course.
It seems to be too rare, unfortunately. We invest all that, only to leave our investment open for counterfeiters to profit from. Insuring our Brands is rare, completely unnecessary as it can be done so easily.
Counterfeiters don't only profit from your investment, but they erode the value of your brand, turning your carefully nurtured, differentiated and value-adding brand into a commodity. Taking money out of your pockets in the process.
Product Authentication – insurance for your brand
Just by adding product authentication, you can make life so much harder for the counterfeiters. With product authentication you can tell the fakes from the real deal. On the spot. No need to send samples for comparison. No wiggle room for discussions or excuses.
IsAuthentic – Brand Protection Made Easy
Using isAuthentic from Blue Cromos, product authentication becomes so easy that there really is no excuse for not doing it.
🔵 Nothing added! No fancy labels, no "magic" ink, no transmitters. Nothing!
🔵 Easy to do product authentication in the field with just a smartphone and the app. No special needs. If light and distance are good enough for a selfie, it's good enough for isAuthentic.
🔵 Easy for your production line. As nothing is added to the product or packaging, installation in your production line is minimal and non-invasive.
🔵 Easy business model with predictable costs, making product authentication worthwhile for high volume and industrial products. Not exclusively for luxury items.
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here
Image from iStock