"Done already? They did indeed keep their word – and their schedule"
That's what passed through the mind of the Factory Manager when arriving in the morning. Everything looked undramatically like any other day. Products flowing, conveyor belts conveying. Just one more computer humming in a corner.
That was NOT what he had expected a few months back when the suits from the Legal Department told him that they had contracted Blue Cromos to install isAuthentic to provide brand authentication to ensure the integrity and reputation of the company's brand.
The problem of counterfeits is real. And significant
Sure, he knew there were lots of fake products in the market, causing confusion, erosion of brand reputation and customer loyalty – as well as rising service cost from customers complaining about the quality of products. Products that probably were counterfeit, but too difficult and costly to prove.
But, but were they really aware of the costs of stopping the production line to install equipment? he had asked. The answer he got in return was No, but it doesn't matter. There will be no extra stops to install the isAuthentic equipment. Wary of previous promises by suppliers, he had thought "I'll believe it when I see it".
isAuthentic – easy to install too
But the folks at Blue Cromos had produced clear specifications for what they needed and when: power, connectivity, mountings. And they, too, had insisted that there would be no extra standstill in production.
Preparations had been easy enough. The final installation was scheduled for the past night. It sure was an anti-climax for him. All smooth. All as promised. No hiccups. No drama.
Smooth ride. Added value
Now, nothing left his factory without getting scanned for later easy authentication. He was happy and could keep his factory humming – with added extra value.
Those folks at Blue Cromos obviously know their thing, he thought. I think I'll ask for that app to try it out.
Image from iStock
Do you also find it hard to believe that product authentication can be installed without extra interruption to production? Get in touch with us to learn more. Then surprise your suits at the Legal Department by making them aware of isAuthentic, and making it obvious to them that you too care about safeguarding brand value.
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here