As the economy slows down, it's crucial to step up our efforts against counterfeit products.
In a strained economy, the temptation to save money, skip authenticity checks, and ignore our conscience can grow stronger. But, that's the opposite of what we should do.
The wider costs of counterfeits
The more knockoff items flood the market, the more good jobs vanish, shifting to the sweat shops of counterfeiters worldwide. These profiteers don't care about workers, the environment, consumer safety let alone the investments made by the original companies.
Jobs lost to counterfeiters means an even worse economic downturn on top of all the other problems they cause.
So, next time you think about cutting corners, remember that you might be cutting jobs too, maybe the livelihoods of your neighbor or relative.
On top of that, how will the inferior quality of counterfeits impact the quality of your final product? And customer loyalty?
With isAuthentic, authenticating products is so easy there is no valid excuse for not doing so.
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here
Image by Raja Imran on Pixabay