Have you spent time contemplating why people are loyal to your brand?
Is it because of:
🔵 Trust? 🔵 High, reliable quality? 🔵 Design | function | features | effect? 🔵 Shared values | responsibly sourced and produced? 🔵 Safe to use? 🔵 Image | Fit to their desired identity?
So why do you invest in that brand?
🔵 Premium price? (i.e. higher revenue) 🔵 Customer loyalty? (i.e. less effort for repeat purchases)
Why buy counterfeits? One. Single. Reason. (and it's not a good one)
Now, with that sorted out: Why do people buy counterfeit copies?
🔴 CHEAP! Does cheap boost loyalty? 🟤 Silly us. Stupid question. Considering how much time, effort and money you invest in building your brand, isn't it worth protecting that investment by adding easy authentication to your product? Making it possible to effectively tell your quality product from the cheap copies.
The impact of counterfeits on your business
Because, once those pesky fakes are on the market you can be sure that they impact you in all sorts of ways, primarily:
🔴 Reducing your sales revenue (quite naturally)
🔴 Eroding the loyalty to your brand. After all, those fakes are usually of lower quality than your originals, but if they aren't aware they are fake...who will they blame?
In short: Counterfeits make your investments in building your product brand go down the drain.
So let's simplify preventing those cheap copies from even reaching the retail trade. Especially as it can be done easily with isAuthentic
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here
Image from iStock