Why do you invest money, passion, and time in branding and marketing?
Because it pays off, right?
It pays off in sales and profitability as well as boosting the value of the brand and stock.
Unless counterfeiters flood the market with cheap and sub-standard copies, that is.
Stealing your sales, eroding brand value as well as your profits.
So, you need to take preventive measures to protect your brand against counterfeiters. Product authentication for example – to verify that the product at hand actually is the real deal, not a copy.
But, at the same time, you want to do that without messing with your carefully crafted design of products and packaging, right?
Meet Julie, a frustrated Brand Protection Officer as she wonders why Frank, Head of Marketing, seems uninterested in protecting the brand... (11 images)
IsAuthentic – Brand Protection Made Easy
Using isAuthentic from Blue Cromos, product authentication becomes so easy that there really is no excuse for not doing it.
🔵 Nothing added! No fancy labels, no "magic" ink, no transmitters. Nothing!
🔵 Easy to do product authentication in the field with just a smartphone and the app. No special needs. If light and distance are good enough for a selfie, it's good enough for isAuthentic.
🔵 Easy for your production line. As nothing is added to the product or packaging, installation in your production line is minimal and non-invasive.
🔵 Easy business model with predictable costs, making product authentication worthwhile for high-volume and industrial products. Not exclusively for luxury items.
We're the ones cutting the edge
At Blue Cromos, we don't add fancy labels. We don't add "magic" ink. Nor do we add any transmitters of any kind. We do product authentication like nobody else, using our patented fingerprinting technology. We're cutting the edge of technology to make life easy for you.
Curious? Get in touch!
Do you want to learn more about how isAuthentic can help you fight the counterfeiters? Just get in touch here
Images from iStock